This case study highlights the successful launch of BeCafe, a revolutionary venture by Bharat Petroleum Corporation Limited (BPCL). BeCafe introduces a unique concept of incorporating cafes within petrol pumps, transforming the traditional refueling experience into a vibrant and engaging one.

By leveraging the expertise of Ventures Advertising, BPCL aimed to create a compelling brand image for BeCafe and establish it as a distinct and appealing destination.We collaborated closely with BPCL to define BeCafe’s brand identity and building its unique value proposition.

We not just developed a captivating visual identity for Be Cafe but also devised an integrated marketing approach, utilizing traditional media channels, digital platforms, and targeted events to generate awareness and engage the target audience effectively.

Objective

The main objective of the campaign was to spread awareness about Yoga and motivate people across the globe to come together for practicing Yoga from their homes on the 7^th International Day of Yoga.

Strategy

Create Engagement and awareness across all social media platforms with multiple campaigns and gratify the participants with certificates

Execution

Twitter, Facebook, Instagram and Koo were used to execute the campaign.

Flow of creating a dashboard for the campaigns and accessibility to download certificate was made

Solution: 

Creatives were posted across all platforms under the hashtag #TheYoga Billboard; #BeaCYPYogi Photo Campaign and #CuteYogaCampaign

Scope of Work:

Social Media Management from 2019 till 2021

Western Railway is a part of Indian Railway and is truly a prestigious public sector account which is one of the busiest railway network in the world.

Many agencies were shortlisted for the digital empanelment of Western Railway and we successfully secured the account and still stand as Western Railways communications partner.

Prescription:

Our job was increasing the brand visibility on social media pages, while using the same social media accounts for acting as a redressal platform for commuters.

We also gave out informational content about newly – introduced trains or new systems introduced in the Railways using easy – going artworks dabbed with a tinge of creativity for the audience to perceive the message clearly.

This has resulted in building a positive brand connection with the target audience and an increased social media engagement for Western Railway.

Team Ventures likely followed a systematic process to create the annual reports of 5 prestigious companies. The report was designed, ensuring that it is visually appealing and easy to read. We also ensured that all graphs, tables, and charts are clearly presented and easy to understand. Right from organizing a photoshoot to customizing cover page designs, each element of these books were tailormade with eye for details. Before finalizing the report, a thorough review and proofreading was conducted to ensure that it is accurate, well-written, and free of errors.

In India, mothers are regarded as God, and every year we experience a flood of campaigns from various brands. The challenge was how to connect the significance of India Posts services with Mothers Day. A strategic approach was followed to create a Mother’s Day campaign for India Post. We encouraged our social media followers to write a letter to their Mothers and express their emotions.