Media Planning and Buying
Unleashing the Power of Media to Amplify Your Brands!
Brief:
Mass Awareness campaign for merger of Allahabad Bank into Indian Bank.
Execution:
Television Campaign: Various English, Hindi, Regional News Channels, Business News Channels along with top Hindi GEC Channels were consider in the plan. Total Channels selected were 38. Digital Campaign: Since current news information was high on consumption, digital campaign was targeted in top 10 news websites Radio Campaign: Radio campaign was planned in selected 10 Tier 1 & Tier 2 cities were selected for Radio Campaign.
Results:
The Campaign was launch on across all 3 verticals on TV, Digital, Radio for which less than 48 hours were given during lockdown
The Campaign has achieved highest visibility across all Media.
Media Buying Capabilities:
TV:
Television Campaign Cost as per Card Rate : RS. 2,85,50,000/-
Cost as per Offered Rate : Rs. 1,62,32,020/-
Savings : Rs. 1,23,17,980/-
Digital:
Digital Campaign Cost as per Card Rate : Rs. 57,25,850/-
Cost as per Offered Rate : Rs. 34,69,000
Savings : Rs.22,56,850/-
Radio
Radio Campaign Cost as per Card Rate : Rs. 45,75,300/-
Cost as per Offered Rate : Rs. 23,29,350/-
Savings : Rs. 22,45,950/-
Brief
Awareness campaign for various Products. Campaign Duration: Jan.2022 to March 2022.
Execution
Quarter page ads were planned on Page 3 of leading Publications of Tamil Nadu & Kerala Markets. Total 9-12 insertions were consumed. Along with Newspapers, Full Page ads were planned in regional magazines on premium positions. Total 9 insertions were consumed..
Radio
Leading radio channels of Tamil Nadu and Kerela markets were selected with 12 spots per in Prime-time band Radio campaign was planned for 30 days. Associate sponsorship / bonus spots were offered.
TV
Tamil Nadu and Kerala markets leading Regional GEC, News channels, Movies channels were selected for the campaign. Spots were planned in evening prime time only for higher reach TV campaign was planned for 15 days Associate sponsorship / bonus spots were offered.
Results
Print Campaign
Cost as per Card Rate : Rs. 2,85,76,187/-
Cost as per Offered Rate : Rs. 1,58,20,104/-
Savings : Rs. 1,27,56,083/-
Radio Campaign
Cost as per Card Rate : Rs. 61,15,838/-
Cost as per Offered Rate : Rs. 33,97,688/-
Savings : Rs. 27,18,150/-
Television Campaign
Cost as per Card Rate : Rs. 84,61,580/-
Cost as per Offered Rate : Rs. 49,77,400/-
Savings : Rs. 34,84,180/-
Brief:
To Promote IEW 2024 through OOH at Mumbai Airport & throughout out the Mumbai City. Campaign Duration : 10th Dec. 2023 to 09th Feb.2024
Execution
The OOH Campaign was executed at Mumbai Airport – T 1 & T 2 Terminal for the period of 2 months
Site selected for T1 Terminal was at Domestic Departure Post Security Check – 2 sites
Site selected for T2 Terminal was at Domestic Departures Boarding Gates – Set of 4 sites
4 Hoardings across Mumbai were selected at Prime location like Marine Line Queens Road, Bandra SV Road, Bandra Kurla Complex
Results:
Brief
Awareness Campaign for IRDAI in Chennai & Hyderabad.
Campaign Duration: 3 months from Oct.2019 to Dec.2019
Execution
Challenge: Selecting medium which has high recall value
Idea: As no. of people travelling via Metro has been increasing, we had recommended Metro Branding campaign in Chennai & Hyderabad.
Delivery: For Chennai we had recommended Inside Metro Train Branding & for Hyderabad we had recommended Inside Metro Station Branding. The Campaign was live for 3 months from Oct.2019 to Dec.2019. The campaign took place inside 7 Metro Trains (full Train) in Chennai & Inside 17 Metro Stations in Hyderabad
Result
In Chennai Total no. of Travellers captured through Chennai Metro branding campaign was 33,254,216.00 with cost per eye ball was 0.09. In Hyderabad total no. of travellers captured through Hyderabad Metro Branding campaign was 93,89,518.00 with cost per eye ball was 0.36
Brief
Awareness campaign for various Products. Campaign Duration: Jan.2022 to March 2022
Execution
Leading radio channels of Tamil Nadu and Kerela markets were selected with 12 spots per in Prime-time band Radio campaign was planned for 30 days. Associate sponsorship / bonus spots were offered.
Results:
Cost as per Card Rate : Rs. 61,15,838/-
Cost as per Offered Rate : Rs. 33,97,688/-
Savings : Rs. 27,18,150/-
Brief
Awareness Campiagn on Radio for various Social causes like Safe Diwali, Uttaran, World Environment Day, etc.
Execution
Radio Campaign was executed in 8 Radio Station group with 30 stations across Gujarat
Brief
To Promote MAK Lubricants on TV During World Cup
Execution
Grabbed best Opportunity to promote MAK Lubricants during ICC Men’s World Cup 2024 as Associate Sponsor of the Tournament
Campaign Duration : 05th Oct. 19th Oct.2023
Campaign was executed in 9 Star Sports Channels using FCT / Non FCT components
Along with regular FCT, Non FCT elements line Squeeze Ups, Brand Mentions by Anchors during pre/Post Match were added to the advantage.
Total Paid FCT of 1,13,940 was consumed in 9 channels spread across 45 days of the tournament.
Value Additions:
• Other than deal channels, 7 channels were value added in the deal.
• Total 11,125 bonus seconds were offered over n above deal seconds
• Additional channels added- SS2, SS3, Star Gold, Star Maa Gold, Star Suvarna plus, Asianet Plus on select India Matches.
• Additional channels added- SS2, SS2 HD, SS3 on select Non- India matches
• Bonus Spots have been carried out in all Channels including India Pakistan Match
• Bonus seconds in deal Channels: 2380sec & Bonus seconds in Value Addition Channels: 8745seconds
Results:
The event has been the most attended ICC World Cup ever with records shattered across broadcast and digital showcasing the support and interest for the one-day game. The event has broken host of broadcast and digital viewership records.
Overall Campaign got massive reach of 28.30 cr with 4 Billion impression & OTS of 15.62
The media was well brought on the operating rates with further reduction of 20-25%
Brief
Awareness Campiagn on TV for various Social causes like Safe Diwali, Uttaran, World Environment Day, etc.
Execution
Television Campaign was executed in leading Gujarati 11 TV Channels
Results
Overall Campaign got Good reach of 3 cr
The media was well brought on the operating rates with further reduction of 20-25%
Brief
To promote JEETEGA BHARAT GHOOMEGA BHARAT contest during Cricket World Cup Campaign. Campaign Duration: November 2023.
Execution
Print Campaign was plan during ICC Cricket World Cup in the selected Cities Quarter Page single insertion advertisement planned on front page of leading publications Leading English and Regional dailies were considered Total 21 Publications were considered for the campaign.
Results
The Contest got tremendous response due to fine visibility of the advertisement.
The Campaign has achieved Readership of more than 1.76cr.
Media Cost as per Card Rate : Rs. 3,85,15,400/-
Media Cost as per Offered Rate : Rs.1,43,54,000/-
Savings : Rs. 2,41,61,400/- (62.73% on card rate)
580 Sq.cm we have published in –
Times of India – Delhi Ed,
The Economic Times – All Editions,
Hindustan Times- All Editions,
Hindustan -All Editions,
Mint – All Editions,
Business Standard- Delhi, Mumbai
Dainik Bhaskar- Bhopal Group – All MP,
Business Line – Hindu – All Editions,
Millennium Post -Delhi, Kolkata ,
Rajasthan Patrika,
Dainik Jagran,
Financial Express,
Free Press Journal
Total 13 Publications were considered for the campaign and approx – 18 insertion we consumed
Brief
To Increase Followers for Indian Banks Facebook Page by 1 Mn
Execution
It had earlier tried the campaign with another partner but miserable failed, as they didn’t achieve even 10% of 500K followers numbers they had committed. We took this up as a Challenge and through Facebook Promotion Campaign with Deep Audience Analysis and Optimization we began the campaign.
Results
Initial two weeks the Growth was slow as we were creating an Audience learning and also at the same time minimining the Wastage for the Client. We Overdelivered the campaign by around 2% and that too before time (within 1 Month 22 Days) with a Audience Drop ratio of Less than 8%
Brief
To promote Uttarakhand Tourism’s Fims on Youtube to the various segment of audiences
Execution
Ventures Advertising embarked upon defining the set of audiences based on geographical relevance, seasonality, and profile. After this, we distributed the budgets accordingly.
Results
The campaign which started on January 6, 2022, and has seen 69,155,569 views till 31/03/2023) The average view rate of 48.45% The campaign has seen a massive engagement of 489,324 clicks. Male ratio: 28.00% Female ratio: 13.85% Unkown: 58.15% Video view rate: 25% : 43.23% 50% : 32.61% 75% : 27.68% 100% : 24.12%
Brief:
Increase Awareness and Visibility of Indian Bank’s VCIP Product and also increase Website Traffic amongst the Relevant Audience during the World Cup period in suggestive Budgets as well as Creatively putting through the message with the relevant promotion during the period
Execution
We suggested A Creative Campaign to be executed through Programmatic Platform of DV360 to target relevant audience with a Committed Deliverable of 6.6Mn Impressions and a suggestive CTR of 0.3% during Indian Matches in the World cup upto the Semi-Finals
Results:
Overdelivered more than 100% for an Impression Volume of around 13.4Mn Impression with more than .36% CTR passing on the Benefits of Additional Inventory recieved due to surge in Web traffic during the Crucial Match and Semi-Final to the Client.
