Brief

MTDC was restarting the Operations of it Luxury on Wheels services of its Famous Deccan Odyssey Train and wanted it to be a Grand Event with a Wider reach amongst the Relevant Audiences, Stakeholders such as Government bodies and Officials, Media as well as the General Audiences.

Execution

We suggested them a PR Strategy to make it a Talking point amongst the Audiences and Media as a Whole, as the launch was supposed to be Launched by the CM of Maharashtra – Shri Eknath Shinde ji along with DCM Shri Devendra Fadnavis ji

Results

Though the Respected CM and DCM did not come for the event we still managed to have a wide coverage across channels right from Mainline channels to niche Publishers, all carried our story and it became a Talk of the town.